GetResponse Research Warns Brands: Over-Reliance on Social Media Poses Growing Risks — Balanced Channel Strategy Key to Long-Term Success
GetResponse, a global leader in email marketing and automation, has released new data from its latest research of over 1,300 marketing decision-makers, uncovering a growing sense of caution among marketers about over-dependence on social media and ‘rented’ platforms in general. While marketers continue to lean heavily on social media and rented platforms overall such as search and display […]