Author name: Mike SEO

Most marketers are flying blind when it comes to proving the real impact of their efforts. The disconnect between lead generation and sales makes it difficult to know what’s working and what’s wasting your budget. That’s where closed-loop analytics comes in—providing the missing link between marketing activity and revenue outcomes. What is Marketing Attribution? Marketing …

Integration delivers unprecedented speed and agility to boost SEO performance and user experience Fast Simon, the leader in AI-powered shopping optimization, announced an enhanced integration with Shopify’s Hydrogen 2, the latest evolution of Shopify’s headless commerce framework. The new integration brings server-side rendering (SSR) capabilities to Fast Simon’s AI-driven merchandising, search and personalization suite, delivering […]

@JacobCookeMMA Jon — Mike Martin (@MikeMartinGB) May 28, 2025 from Twitter https://twitter.com/MikeMartinGB May 28, 2025 at 03:20PM

Pairzon, a leading AI-powered marketing intelligence platform, announced the launch of its advanced Retail Media Solution, built to help retailers transform their first-party data into a powerful engine for growth, precision targeting, and revenue generation. As retail media continues to emerge as one of the most strategic advertising channels, Pairzon introduces a unique approach: enabling […]

New agentic AI capabilities orchestrate the buying experience across digital, voice, and messaging channels, empowering revenue teams to connect every step of the buying journey to drive efficient revenue growth. Invoca, the AI-leader in revenue execution platforms, announced it has signed a definitive agreement to acquire Symbl.ai, an AI-driven human intelligence platform. The deal brings […]

Quantified launched Conversation Engine 3.0, a major update to its AI-powered sales role play platform. This release delivers more natural, responsive, and emotionally nuanced interactions, offering sales professionals a highly realistic environment to build confidence and improve performance. “With Conversation Engine 3.0, we’re giving sales teams in life sciences and other industries a more realistic […]

Quartile, the world’s largest retail media optimization platform, proudly announces the launch of Quartile Pro Suite, a comprehensive upgrade designed to provide brands with an unrivaled competitive advantage in Amazon advertising. This next-generation platform integrates advanced and scalable audience targeting powered by Amazon Marketing Cloud (AMC), real-time market intelligence, and a conversational AI assistant to […]

Industry Veteran with Deep Measurement and Data Experience Joins Advisory Board Reveal, the leading out-of-home (OOH) measurement platform, announced the appointment of Lynda Clarizio to its strategic advisory board. This comes as Reveal accelerates the growth of its OOH campaign measurement business and audience measurement products, solidifying its commitment to providing the OOH industry with reliable […]

Strategic partnership introduces household-based, cookie-free targeting to MGID’s native advertising supply MGID, the global advertising platform, has announced a new partnership with Digiseg, a privacy-focused data provider, to integrate household-based targeting into MGID’s platform. The collaboration enables advertisers in the US, India, and several European markets—including Germany, Greece, Poland, Turkey, and Ukraine—to activate Digiseg’s privacy-first […]

Innovative Tools for Cross-Platform Insights, Influencer Amplification, & Automation Across Meta, Pinterest, Snapchat, & TikTok Welcome to Innovid’s Feature Beat – your monthly look at the latest product enhancements designed to make advertising smarter, faster, and more impactful across every screen. Last month, we highlighted new ways to scale the impact of CTV ads. This month, […]