Author name: Mike SEO

Awin’s presence in Mexico strengthens its global footprint and enables it to meet the rising demand for affiliate and partner marketing across the Americas Global affiliate marketing platform Awin announces its expansion into Mexico, empowering its partners to scale their businesses with new audiences and local partnerships. “Our investment in local infrastructure and partnerships is […]

Loyalty+ helps streaming services measurably acquire and retain customers – incentivizing key viewer actions across devices Fetch, America’s Rewards App, in conjunction with Kochava, the omnichannel measurement and attribution company, announced Loyalty+, a new rewards solution for streaming services. Loyalty+ rewards viewers at all points in the viewing cycle—from earning rewards when they sign up for […]

What can you do about rising customer acquisition costs (CAC) and low conversion rates (CR)? As digital ad costs continue to climb, many businesses find themselves spending more to maintain the same level of traffic. When that traffic doesn’t convert, it eats into margins and stunts growth. There are only a few options to respond: …

Lead generation (LeadGen) pipelines can look flashy on a dashboard, but close rates will ultimately expose every weakness. When only a handful of those contacts turn into paying customers, the issue is rarely marketing volume or sales hustle; it’s a loose definition of what a real lead is. Tightening that definition requires discipline and the …