Author name: Mike SEO

Advanced collaboration and activation unlock new opportunities across Unity’s audience of [3 billion] gamers Optable, a pioneering identity management & data collaboration platform, has announced it has been selected by Unity to power its newly launched Audience Hub. Unity’s Audience Hub empowers brand marketers to create custom audiences of gamers in a privacy-first way. Unity […]

Omni Planner unifies online and offline insights to deliver clearer, more actionable strategies that boost brand engagement in every market. Locala has launched Omni Planner, a new solution that helps advertisers unify online and offline engagement data to improve performance across digital and in-store channels. Designed to simplify campaign planning and move marketers from insight […]

Partnership transforms how advertisers access, analyze, and act on the most important dataset shaping the future of television. LG Ad Solutions, a global leader in advanced advertising for Connected TV and cross-screen devices, announced a strategic partnership with Akkio, the AI-first platform built for media companies, to radically modernize how its customers interact with LG […]

Home to iconic brands including Sharpie®, Rubbermaid®, Graco®, Coleman® and Yankee Candle®, Newell is partnering with Adobe to optimize its content supply chain, leveraging generative AI to dramatically scale the production of standout content for digital marketing and e-commerce Newell is adopting Adobe Firefly Services, Firefly Custom Models and Adobe Express, building on content supply […]

As targeting choices become more sophisticated, the impact on return on ad spend compounds — for better or worse An analysis from TransUnion sheds new light on the impact of audience composition on marketing performance, showing that making the best targeting decisions can have a compounding effect on return on ad spend (ROAS}—an upside of […]

AI-Native Technology Delivers Hyper-Precise URL-Level Segments on One of the Largest SSPs PubMatic, an independent technology company shaping the future of digital advertising’s supply chain, announced a partnership with Classify, the AI-native platform revolutionizing digital advertising through deep semantic classification and precise contextual targeting. Classify’s ContentGraph™ is an AI-powered content intelligence platform that delivers hyper-precise […]

First-to-Market Solution Answers Market Need to Converge Social Strategies with TV Investments & Programmatic Budgets Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, announced Harmony Social – a first-to-market solution that connects paid social campaigns with CTV and the open web. For the first time, marketers can connect exposure […]

Wheeler brings over a decade of enterprise sales, SaaS innovation, and iGaming leadership experience Optimove, the leader in Positionless Marketing and the #1 player engagement platform in iGaming, announced that after more than two years of activity in the Asia-Pacific, it has opened operations in the region. iGaming veteran, Jack Wheeler, has been appointed the […]

As Prescient redefines MMM to meet the demands of modern marketers, Danilo joins to help accelerate category-wide transformation Prescient AI, the leading next generation marketing mix modeling (MMM) platform for measuring, forecasting and optimizing paid media performance, announced that Danilo Tauro has joined its Board of Directors. A globally recognized leader at the intersection of advertising, […]

UNICEPTA’s Media Intelligence Capabilities Now Operate as ‘PRophet Media Intelligence’ Within the Comprehensive PRophet Comms Tech Suite PRophet, a comms tech suite of essential, award-winning AI-powered software and services for modern communicators, announced it has fully integrated UNICEPTA into the PRophet comms tech suite, following its acquisition of UNICEPTA in December 2024. UNICEPTA’s offerings will […]