Author name: Mike SEO

Custify has launched CustifyAI, a suite of AI features that turns customer data into playbooks, summaries and automated tasks. B2B SaaS teams can now cut admin work, react faster to churn risk and deliver more strategic, high touch customer success without increasing headcount. Customer success teams are being asked to grow revenue, reduce churn and […]

After twenty-five years in the marketing technology industry, I’ve seen every generation of platforms promise transformation. CRMs, CDPs, marketing automation, enterprise analytics, AI-driven everything—you name it, I’ve implemented it. Each platform arrived with the same pitch: once it’s in place, clarity will follow, performance will improve, and the business will finally see the entire customer…

A B2B website should absolutely demonstrate expertise and authority, but this purpose is secondary to its real job: capturing and qualifying leads. When a site becomes dense, disorganized, or overwhelming, the expertise that was meant to build trust instead creates friction. Visitors are forced to work too hard to understand what you do, where to …

Small businesses rarely struggle because they lack ambition. They battle because time is scarce, customers expect instant response, and most communication tools are built for IT teams—not business builders. For owners and founders who juggle sales, service, and operations, a phone system overloaded with technical settings becomes a liability rather than a lifeline. What they…