Author name: Mike SEO

Powered by best-in-class data from Data360, IQM’s Integrated Care Team Messaging allows brands to map nurses to affiliated physicians for a bigger picture of healthcare IQM Advertising Corporation, the global media buying platform empowering advertisers in the most regulated verticals to use and enhance their data to make better ad buying decisions, announced the launch […]

Marquee Ventures, Listen Ventures, and Thayer Investment Partners join [cafeteria] investors Imaginary Ventures, Collaborative Fund, Bertelsmann and Guy Oseary. The company, which has experienced 2x growth in 2025, is investing in enterprise products and best-in-class AI capabilities. cafeteria, the category-defining consumer insights platform that enables Gen Z and Alpha (aka “Generation Next”) to earn for […]

Company launches first healthcare CDP with integrated consent management platform as privacy regulations and litigation surge. Ours Privacy, the healthcare customer data platform (CDP) built by healthcare marketers for healthcare marketers, announced the expansion of its product to include a consent management platform (CMP), becoming the first healthcare customer data platform (CDP) to offer integrated […]

In the wake of generative AI’s emergence, the release of OpenAI’s large language model propelled the technology into the forefront of nearly every conversation. A tool that could generate coherent, context-aware text at scale, it quickly captured the imagination of enterprises. In the corporate world, no function lives and breathes language every day more than […]

Underscores IAS‘s Deep AI Integration to Analyze Billions of Transactions Daily at Scale Enabling Advertisers to Achieve Better Performance Outcomes Integral Ad Science , a leading global media measurement and optimization platform, announced that it received the first Ethical Artificial Intelligence (AI) Certification from the Alliance for Audited Media (AAM). As the advertising and media […]

Piloted with Roku, Samsung, and Scripps, the bespoke collaboration leverages Criteo commerce signals and WPP Media’s Open Intelligence to allow advertisers to enhance both reach and effectiveness Criteo , the global platform connecting the commerce ecosystem, announced a new partnership with WPP Media to scale commerce intelligence to Connected TV (CTV). Through the combination of WPP Media’s Open […]

Meltwater, a global leader in media, social, and consumer intelligence, announces the launch of GenAI Lens, an industry-first, groundbreaking tool that gives companies unprecedented visibility into how their brand, competitors and industry are discussed across all major AI Assistants and LLMs (Large Language Models) including ChatGPT, Claude, Gemini, Perplexity, Grok, and Deepseek. Marketing, Comms, and […]

Experienced product leader brings consumer-focused mindset and deep marketing technology expertise to help shape the future of warehouse-native solutions at MessageGears. MessageGears, the leading warehouse-native data activation and customer engagement platform for enterprise brands, is pleased to announce that Eugene Yukin has joined the company as Vice President of Product. In his new role, Yukin […]

More than $1.6 trillion in annual transactions across 180M US consumers, made liquid and ratable via Carbon Arc for business intelligence or AI models Facteus, the #1 provider of real-time consumer intelligence, has announced a strategic partnership with Carbon Arc, the world’s first real-time insights exchange, providing businesses with seamless intelligence and structured, model-ready data. […]

Across multiple independent datasets, AI Overviews consistently reduce clicks to product and review pages by 15–35% (and sometimes even over 50%). Until Google provides clear attribution and CTR reporting for AIO links, brands should anticipate continued leakage and adapt their SEO and merchandising strategies accordingly. Tapfiliate, one of the leading affiliate tracking and management platforms for […]