Author name: Mike SEO

Always Bring the Fight Home: A Smarter Strategy for Responding to Public Criticism

Controversy is inevitable for any organization that takes a position, speaks publicly, or publishes confidently. Whether the criticism comes from a competing publication, a frustrated customer on social media, a creator’s video, or a news story that portrays your business unfairly, your response can either contain the situation or amplify it. Too often, companies make…

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Calculating MarTech ROI Accurately: Why Most ROI Claims Miss the Mark

Most marketers still struggle to clearly articulate or measure ROI, barely scratching the surface of what’s possible and often failing to deliver meaningful business results at scale. McKinsey Marketers love to talk about return on investment, yet the way ROI is calculated and promoted in MarTech sales cycles rarely reflects how organizations actually use these…

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