Author name: Mike SEO

What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM via @sejournal, @brookeosmundson

Seasonality adjustments during Black Friday and Cyber Monday often inflate costs and reduce ROAS. Here’s what Optmyzr’s three-year study reveals for PPC teams.
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The GA4 Setup Everyone Skips: A Complete Guide to Configuring Analytics for Real Business Outcomes

Most articles walk you through installing Google Analytics 4, verifying your data stream, and watching real-time traffic trickle in. Then they stop. For marketers and business owners, that’s where the meaningful work actually begins. GA4 becomes valuable only when it’s customized around your business model, your customers, and the outcomes that matter to your revenue…

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