Author name: Mike SEO

Google has released an alpha version of an API to access Google Trends data – the Google Trends API. “This new API will help Researchers, Journalists, and Developers to understand Search behaviors and patterns," said Daniel Waisberg of Google.

The second day of the Google Search Central Live APAC 2025 kicked off with a brief tie‑in to the previous day’s deep dive into crawling, before moving squarely into indexing. Cherry Prommawin opened by walking us through how Google parses HTML and highlights the key stages in indexing: HTML parsing Rendering and JavaScript execution Deduplication Feature extraction Signal extraction This set the theme for the rest of the day. Cherry noted that Google first normalizes the raw HTML into a DOM, then looks for header and navigation elements, and determines which section holds the main content. During this process, it also […]
The post Google Search Central APAC 2025: Everything From Day 2 appeared first on Search Engine Journal.

We’re excited to announce the Google Trends API alpha test. This new API will help
Researchers, Journalists, and Developers to understand Search behaviors and patterns.
While Trends data is available through the Trends website, the API provides new ways to
use the data inside your organization in a scalable way.

Google has just unveiled an alpha version of its Trends API at Google Search Central Live, Deep Dive APAC 2025. This new offering brings explore-page data directly into applications. The API will provide consistently scaled search interest figures. These figures align more predictably than the current website numbers. Announced by Daniel Waisberg and Hadas Jacobi, the Alpha will be opening up from today and they are looking for testers who will use the Alpha throughout 2025. The API will not include Trending Now. Key Features Consistently Scaled Search Interest The standout feature in this alpha release is consistent scaling. Unlike the […]
The post Google Trends API (alpha) Launching: Breaking News appeared first on Search Engine Journal.

Google’s Gary Illyes confirmed that standard SEO is all you need to rank in AI Overviews and AI Mode.
The post Google Says You Don’t Need AEO Or GEO To Rank In AI Overviews appeared first on Search Engine Journal.

48 Hour Ranking Results For A Local Business was just uploaded to https://t.co/cIAt9nKTws — Mike Martin (@MikeMartinGB) Jul 24, 2025 from Twitter https://twitter.com/MikeMartinGB July 24, 2025 at 09:20AM

Artelize launches tools to help live events boost ticket sales, retention, and visibility, with $1.5M in funding to fuel global expansion. Artelize, a Denmark-based technology company founded by former opera performers, has launched an AI-powered platform designed to improve audience engagement and data-driven growth for the global live events industry. Developed in response to growing challenges […]

Proof of Concept Evaluates Avid NEXIS Cloud Storage in AWS and Beats 2 Leading Competitors in Real-World Post-Production Scenario MelroseINC, a Los Angeles-based leader in media technology solutions, announced the results of a groundbreaking cloud storage proof of concept (POC) designed to test real-world performance of cloud systems in high-demand TV and film post-production workflows. The initiative, […]