For most content publishers, monetizing web traffic is a constant balancing act between user experience and revenue optimization. With the ever-shifting programmatic landscape, rising use of ad blockers, and increased competition for audience attention, relying on default ad layouts or basic monetization strategies often leads to underwhelming returns.
If you’re a publisher who suspects your site could—and should—be earning more, you’re not alone.
AdPushup
AdPushup is an ad revenue optimization platform built to help publishers maximize the yield from every impression by leveraging cutting-edge ad tech, premium demand partnerships, and white-glove ad operations support. Trusted by over 300 publishers across 50+ countries, AdPushup’s mission is simple: make every ad dollar count.
Whether you run an independent site, manage enterprise media operations, or optimize multiple publisher properties, AdPushup empowers you to increase revenue without compromising user experience.
Why Publishers Choose AdPushup
Unlike one-size-fits-all networks, AdPushup brings a hands-on approach backed by data science. From layout testing and header bidding to adblock recovery and real-time bid optimization, AdPushup operates as an extension of your ad ops team. Their technology adapts to your audience behavior, unlocking higher CTRs and eCPMs by making smarter, faster monetization decisions.
To give publishers a clearer path to monetization success, AdPushup combines a suite of advanced technologies with real-time reporting and expert support. Here’s what you can expect:
Ad Layout Optimization: Automatically test and deploy high-performing ad layouts using A/B and multivariate testing to boost CTR and engagement.
Ad Mediation: Compete and compare demand from closed ad networks to maximize revenue from every impression without needing bid transparency.
Adblock Recovery: Serve acceptable, non-intrusive ads to users with ad blockers, recovering revenue that would otherwise be lost.
AMP Ads: Monetize your Accelerated Mobile Pages (AMP) without sacrificing load time or UX, using ad formats optimized for speed and visibility.
Dedicated Account Manager: Work closely with a dedicated expert for onboarding, strategy, and troubleshooting to ensure consistent revenue performance.
Easy Payment Options: Receive earnings via PayPal or bank transfer with Net-45 payment terms for simplicity and flexibility.
Google Policy Compliance: Stay aligned with Google’s ad policies through AdPushup’s expertise in AdX, AdSense, and Google Ad Manager.
Header Bidding: Enable real-time auctioning with multiple demand partners to increase bid density and revenue from each ad slot.
High-Impact Ad Formats: Unlock premium formats including sticky ads, native placements, and in-image ads to drive engagement and visibility.
Instant JS Integration: Add one line of JavaScript to start. AdPushup’s lightweight code and lazy loading techniques ensure minimal impact on site speed.
Machine Learning (ML) Engine: Continuously optimize ad layout and placement based on user behavior and historical data to improve long-term yield.
By integrating these features into a single platform, AdPushup simplifies the management of multiple vendors, allowing you to focus on growing your content and audience.
How AdPushup Works
CCNA7, a niche IT education website, turned to AdPushup after trying other monetization solutions with limited success. Within just six months of integration, they experienced a staggering 534% increase in ad revenue—powered by optimized layouts, increased viewability, and premium demand access.
Getting started with AdPushup is fast and frictionless:
Add a single JavaScript snippet to your site.
Your dedicated account manager provides guidance on onboarding and layout recommendations.
AdPushup starts optimizing your ad performance immediately using real-time data and testing.
The result? Higher revenue, better user experience, and fewer headaches.
Everything was up and running within a week. AdPushup helped us achieve significant uplift through strategic ad placements and by connecting us to demand that we couldn’t access on our own.
Matt Miller, Lead Developer of SummitPost
If you’re ready to unlock the full potential of your ad inventory, AdPushup offers the technology, expertise, and transparency to help you scale revenue sustainably.
Request an AdPushup Demo
©2025 DK New Media, LLC, All rights reserved | DisclosureOriginally Published on Martech Zone: AdPushup: Boost Your Publication’s Ad Revenue With Smarter Monetization