AdPlayer.Pro enhances video ad server functionality, boosting its capabilities, centered on server-to-server integrations.
AdPlayer.Pro, a worldwide provider of SaaS video advertising technologies, has rolled out crucial upgrades in the company’s video ad serving platform, i.e. by adding advanced server-to-server integration capabilities to it.
According to the official announcement, the recently introduced S2S functionality allows simplifying the setup of S2S Demand Tags, as well as configuring custom Endpoint URLs for various publisher integrations faster & more efficiently.
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In this respect, Natalie Romankina, CEO of AdPlayer.Pro commented that, despite ensuring better ad campaign performance across all platforms, the new features are particularly beneficial for video ad integrations in CTV environments, helping to reduce page load time and optimize auction dynamics, hence ensuring higher fill rates and better revenue results.
Namely, users of the CTV-centered ad server upgrades by AdPlayer.Pro can take advantage of the following:
Minimized page latency (no client-side calls required)
Optimized targeting setup & reporting
S2S video header bidding capabilities
Consistency of video ad delivery across all devices and screens
Full compliance with privacy laws & regulations, and more.
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According to Ms. Romankina, the first testing rounds of the new S2S integration capabilities have shown a significant fill rate increase, while also demonstrating the positive impact on the overall operational efficiency of ad-ops teams.
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