26 A/B testing ideas to increase click-through rates and boost conversions by Digital Marketing Depot

You don’t need a site redesign to improve performance. Sometimes, small changes—like a different headline, image, or layout tweak—can have a measurable impact.
This free guide offers 26 practical A/B testing ideas that digital marketers can use to boost clicks, signups, sales, and more. You’ll find test examples for:

CTA buttons and placement
Product detail pages and image choices
Homepage layouts and messaging
Checkout friction and cart recovery

Each idea comes with a brief explanation of why it might work—so you’re not testing blind.
Whether you’re in search marketing, ecommerce, or CRO, this is a great resource to help you spot opportunities and experiment with confidence. Visit Digital Marketing Depot to download your copy.

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