The History of Sales Technology: From Ledgers and Telephones to AI-Driven Revenue Systems

Sales have always been shaped by the tools available for communicating, persuading, and closing. Long before software platforms and artificial intelligence entered the picture, merchants relied on paper records, physical travel, and slow correspondence to manage relationships and transactions. Each major technological shift since then has reduced friction somewhere in the sales process—shrinking distances, accelerating…

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SaaS Onboarding Best Practices and KPIs for the Modern Enterprise

We are in the middle of implementing a couple of enterprise software platforms, and the contrast in their onboarding approaches has been striking. One experience feels deliberate, well-orchestrated, and respectful of our time. The other feels disjointed, reactive, and overly dependent on us, slowing down to match their process. Having spent years in the SaaS…

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The Scrutiny Effect: Why Overpromising in Marketing Backfires in an AI-Driven World

Marketing has always lived in the tension between emotion and expectation. On one side is the human need to feel understood, hopeful, and confident that a product or service will solve a real problem. On the other hand, is the practical reality that no solution is perfect, no outcome is guaranteed, and no organization is …

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How To Boost Your Workplace Productivity and Reduce Smartphone Distractions

In today’s work environment, smartphones can be both a boon and a distraction. I’m constantly putting my iPhone on Do Not Disturb, only to realize later I missed an important call from my leadership team, an urgent call about my elderly mother’s health, or an unexpected call from my disappointed grandson. Turning my smartphone off…

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