For many years, marketing worked with a clear division of labor. Brand strategy was the job of off-site leadership meetings, long-term planning documents, and well-thought-out stories about purpose, positioning, and promise. Execution, on the other hand, was tactical. It included campaigns, channels, creatives, and calendars that brought that plan to life. First first thinking, then […]

In a crowded applicant pool, VidR cuts through the noise with authentic voices, facial cues, and nuances that written praise alone can’t convey. For centuries, the letter of recommendation has followed a familiar form: structured paragraphs on letterhead, formal prose, and a signature at the bottom. The recommendation letter has changed very little since the […]

ProfileTree founder says businesses relying solely on Google rankings face significant visibility loss as users shift to AI-powered search alternatives. A leading Northern Ireland digital marketing expert is warning businesses across Ireland and the United Kingdom that organic search traffic is fragmenting across multiple AI platforms, requiring urgent strategy changes before 2026. Ciaran Connolly, founder […]

KNOREX Ltd. (“KNOREX” or the “Company”), a leading provider of AI-driven programmatic online advertising products and solutions, provided a year-end business update highlighting significant commercial progress, including one of the strongest quarters of ad spend transacted through XPO in the Company’s history, as it executes on growth initiatives following its successful NYSE American listing in […]

Section 230 shields ad platforms from liability, while FTC enforcement holds advertisers strictly responsible for deceptive ad claims.

Organic traffic is falling as AI reshapes search. Here’s how to brief leadership with data, reset expectations, and adapt your SEO strategy for AI visibility.

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO stories of 2025.