Why Customer Service is the Ultimate Competitive Edge in 2026

Modern businesses face a marketplace where competitors are a dime a dozen. Standing out no longer depends solely on the product or the price tag; it depends on the emotional and functional quality of the customer journey. Delivering excellent customer service has transitioned from a departmental goal to a critical survival strategy for retention and…

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How to Prevent Resource Exhaustion Attacks on WordPress Search (MySQL DoS)

I was reviewing my analytics last night and saw thousands of visitors, admin was timing out, and my server’s CPU was spiking. After already battling and thwarting attacks last quarter, I had a head start on troubleshooting and found the culprit: WordPress’ internal search. Side note: Martech Zone’s growth really seems to be annoying someone…

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