Every few years, a familiar refrain resurfaces in marketing and social media circles: follower counts do not matter, engagement is everything, ignore the vanity metrics. Ironically, it often comes from an expert with a huge following and high engagement. The sentiment is understandable. Raw numbers, taken out of context, are a poor proxy for trust…

Modern websites face a tricky balancing act. Visitors expect immediate answers, personalized experiences, and seamless communication across channels, yet most businesses struggle to deliver that level of responsiveness without overwhelming their teams. Email is slow, forms feel impersonal, and juggling multiple inboxes often leads to missed opportunities and frustrated prospects. The result is lost conversions…

Google announced the Google December 2025 core update on Thursday afternoon, December 11th, and it already has a significant impact on Google Search results. The most noticeable day of the impact was Saturday, December 13th, but there are plenty of signs it started to hit hard on Friday, December 12th.

Email marketers have been playing defense against unsubscribes for as long as email has existed. The difference today is not that the tactics are new, but that they are increasingly deliberate, systematized, and justified internally as retention strategies. In reality, many of these practices do not reduce churn so much as obscure it, pushing frustrated…

Modern software and integration teams are shipping faster than ever, yet quality failures are becoming more visible and more costly. Applications must perform flawlessly across thousands of devices, browsers, and operating system combinations while supporting continuous delivery, distributed teams, and shrinking release windows. The challenge is no longer writing tests; it is managing scale, interpreting…

The Search Console Performance report is a powerful tool to analyze organic search traffic, but finding
the exact data you need can take more time than you’d like. Today, we’re excited to announce an experimental
feature in the Performance report designed to reduce the effort it takes for you to select, filter, and
compare your data: AI-powered configuration.

Today, we are excited to announce a new experiment in Search Console that offers site owners a unified
view of their Google Search performance across their websites and social channels. With this update,
we are expanding the Search Console Insights report to include performance data not only for your website,
but also for some of your social channels. This new integration allows you to review Search performance
of social channels associated with your website directly within Search Console.